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The Time Machine

Client: SJR

Role: Concept, Copywriter

ACD: Joelle McKenna

Group SJR rebranded as an independent company within WPP. Positioning ourselves as a thought-provoking entity, we wanted to have audiences reflect on their most valuable resource: time. 
So we created a Time Machine—a physical manifestation of the place countless minutes slip by in frictionless passage. This video piece invited audiences to reflect on how, and how much, they’re truly spending online.

Featured at NeueHouse for Frieze Week.
Covered in Graphic Design USA.


Here’s a print ad I helped create for PRWeek also within this rebrand.

Inside those packages are actual “online experiences” printed onto mirrored surfaces. Things like: “Photos of your ex’s sister at summer camp from 2012”.

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