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Pride Month

Client: Aetna 

Role: Concept, Copywriter

Art Director: Katie Troy

Photographer: Chris New

As Aetna moved from a healthcare company to a wholistic health brand, they wanted a way to authentically join the Pride conversation.


So we crafted a campaign to spotlight real coming out stories, celebrating the unique journeys of LGBTQ individuals and the common thread throughout: a supportive community. Whether it be a partner, a friend, or a family member, the power of a strong support system is invaluable.

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