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The Spirit of Omotenashi
Client: ANA
Role: Concept, Writer
When Japanese airline All Nippon Airways first launched their content site ANA Experience Class, they needed a way to introduce “Omotenashi” to the US audience—the enigmatic spirit of Japanese culture and hospitality synonymous with their brand.
This piece explored the origins of the custom, introducing the Experience Class site as a go-to source for travel and culture in Asia.
Writer. Editor. Creative Consultant.
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