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The Spirit of Omotenashi 

Client: ANA

Role: Concept, Writer

When Japanese airline All Nippon Airways first launched their content site ANA Experience Class, they needed a way to introduce “Omotenashi” to the US audience—the enigmatic spirit of Japanese culture and hospitality synonymous with their brand.

This piece explored the origins of the custom, introducing the Experience Class site as a go-to source for travel and culture in Asia.

masaaki-komori-qwPSnBvdhtI-unsplash.jpg

Visual by Masaaki Komori

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