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Ebates on Ice

Client: Ebates Rakuten

Role: Concept, Copywriter

ACD: Emlyn Portillo

Editor: Brian Agamie

Ebates needed a way to get people excited about their referral program. So we created a challenge: $1,000 prize for the most referrals attained. But with a catch. They didn’t know when the deadline was.


We dropped a cryptic meme-style video announcing the challenge then introduced a special surprise to heighten the stakes: the money was frozen in blocks of ice. The new deadline? When it melted.

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