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Brand Launch

Client: AVEC

Role: Concept, Writer

Art Director: Toga Cox

Why is it that the same people eating Sweet Green for lunch and only taking Oatly in their lattes, still go to parties where the drinks table is full of Pepsi, Sprite, and 7-Up? Or that the $600 Grey Goose bottle service they order at the club comes with Tropicana OJ and Ocean Spray? 

Introducing AVEC, a mixer brand addressing a gap in the drink space for healthy, flavorful mixers with a modern brand story I had the pleasure to help launch. 

 

Leading tone of voice and brand messaging, I ideated on launch activations (a favorite being the 6 ft Apart Bar picked up by Gothamist you may find traveling across the streets of NY), supported site creative, and developed their official tagline: Drink better. Mix AVEC. 

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