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Ads of the Future Campaign

Client: ANA and XPRIZE

Role: Concept, Copywriter

Artists: Ross Murray, Sonny Day, Biddy Maroney

All Nippon Airways is partnering with the XPRIZE on a $10 million backed mission: developing Avatars. Over the next four years they are funding a global competition to create a system that can transport a human’s senses, actions, and presence to anywhere in the world.  

 

Below, the XPRIZE introduces the possibility of a world unrestricted by the barriers of time and distance.

Partnering with illustrators around the world, we brought these visions to life in a campaign advertising the ways this tech could one day serve humanity. 

 

We called it Ads of the Future

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We could use Avatars to explore uncharted territories.

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To connect us with loved ones across impossible distances. 

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And for complete AR immersion. 

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