top of page
Ads of the Future Campaign
Client: ANA and XPRIZE
Role: Concept, Copywriter
Artists: Ross Murray, Sonny Day, Biddy Maroney
All Nippon Airways is partnering with the XPRIZE on a $10 million backed mission: developing Avatars. Over the next four years they are funding a global competition to create a system that can transport a human’s senses, actions, and presence to anywhere in the world.
Below, the XPRIZE introduces the possibility of a world unrestricted by the barriers of time and distance.
Partnering with illustrators around the world, we brought these visions to life in a campaign advertising the ways this tech could one day serve humanity.
We called it Ads of the Future.
We could use Avatars to explore uncharted territories.
To connect us with loved ones across impossible distances.
![wbyk_avatar_1600x500_02B[1].jpg](https://static.wixstatic.com/media/373e17_cdd2d30db3a9482ea6bd94b6a241c1dd~mv2.jpg/v1/crop/x_378,y_0,w_519,h_1650/fill/w_308,h_980,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/wbyk_avatar_1600x500_02B%5B1%5D.jpg){kind=avatar}
And for complete AR immersion.
![wbyk_avatar_1080x1080_01[10].jpg](https://static.wixstatic.com/media/373e17_acb35726404642f7a3d4661325c50a91~mv2.jpg/v1/crop/x_0,y_187,w_1273,h_1276/fill/w_532,h_533,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/wbyk_avatar_1080x1080_01%5B10%5D.jpg){kind=avatar}
Writer. Editor. Creative Consultant.
bottom of page