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10:01

Client: Group SJR

Role: Concept, Copywriter

ACD: Joelle McKenna

DP: Lauren Pruitt

AC: Louis Meschino, Taylor Finlay

Producer: Rachel Rosenthal

Who could possibly remember the 37th hour of their 14th year?

Yet who could possibly forget first heartbreak, how it felt in their stomachs, how the name “Justin” would forever send a pang through the chest. 

When emotion colors a moment in time, time becomes something else.

This multimedia piece depicts one such transformation, reimagining a moment in time as a character on a journey.

A character hoping to live beyond their duration. 

Creative coming soon.

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